BOLLYWOOD ACTORS AND THE COMMERCIAL VEHICLES THEY ENDORSE

Long ago, I was watching one old Bollywood movie and in that movie i watched Tata L1210 truck. My dad was with me so i asked him about that Tata beauty. That's how i got to know about history of collaboration of Tata(Telco) and Mercedes ( Daimler- Benz AG), in other words "History Of Tata." 
This is the relationship of film industry and commercial vehicles in India.  Nowadays , we are seeing so many Bollywood stars in advertisements of commercial vehicles. Let's watch some images of Bollywood heroes and their endorsed commercial vehicles-

• Akshay Kumar and Tata Motors

Akshay Kumar with Tata trucks
Announcing the launch of the new Tata Xenon Yodha, Ravi Pisharody, Executive Director – Commercial Vehicles, Tata Motors, said “I am happy to have Akshay Kumar here with us, for the launch of the new Xenon Yodha – the first Tata Motors commercial vehicle, the actor is making an appearance with. Tata Motors’ association with Akshay Kumar will be supported by a high-decibel, 360 marketing campaign, starting with the Xenon Yodha. Besides products and solutions, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives, to be rolled out by Tata Motors commercial vehicles division.”

• Dhoni and Ashok Leyland

Mahi with Ashok Leyland 

In a recorded message, M S Dhoni said, "As a young boy from a small town, I have spent a lot of time travelling on buses and have seen trucks and truckers at close quarters. I understand the importance of transport and logistics to the development of our country. It is a privilege to become a part of the Ashok Leyland family that with its products and services is helping people move to better lives."

Commenting on the signing, Vinod K Dasari, Managing Director, Ashok Leyland said, "Mahi's choice was almost automatic for I cannot think of another person befitting the values of brand Ashok Leyland so well. A true son-of-the-soil, a leader who is focused, straight-thinking, passionate and, most of all, humble, he will lead the numerous initiatives that are on the anvil. Our association with Mahi comes at a most opportune time. 

• Ajay devgn and Mahindra 

Ajay devgn in Mahindra ad
 Mr. Nalin Mehta, CEO of Mahindra Truck and Bus Division said, “Besides bringing in the new technology, we have even refreshed the looks of the new series and have introduced the new turquoise blue colour variant. Further, given the sincere confidence that the brand exudes, we have chosen Ajay Devgn as the face of our new campaign featuring the Product and Service Guarantees.”

• Salman and Sohail with Force Motors

Salman and Sohail in ad

Renton D’Sousa, national creative director, Triton Communications, said, “The most potent, rugged duo in filmdom with mass-market appeal was used to mirror that most powered rugged cross-country duo in the mass goods carrier segment. How the Trump duo overcomes all adversity, is exactly the awe that this product generates amongst non-Trump truckers." The film was shot in "Bollywood-style", with special effects and large sets. "We decided to choose macho most ‘wanted’ man Salman Khan and his brother Sohail Khan. The script is simple and showcases that the smaller vehicle Trump 15 is strong and tough and can easily handle competition. But if you need more power there is always the Big Brother Trump 40,” said D'Sousa.

Some other Bollywood stars who have endorsed commercial vehicles are -  Manoj Bajpai and Gavie Chahal.